Defining Our Brand

Michigan's Charter Schools

MAPSA works tirelessly in promoting Michigan's charter schools through the media and legislature and in doing so we are always awestruck at the amazing programs and curriculums that charter schools offer in innovative ways. Charter schools are raising the bar of education excellence in Michigan.

This Charter School Branding Toolkit is a resource for school leaders, authorizers, board members, and management company representatives to evaluate the messaging of the brand in the public and in the media in order to increase a more positive feeling about charter schools. This toolkit includes:

  • Why does Branding Matter?
  • What is Charter Branding?
  • Charter School Branding Audit Checklist
  • Parent & Teacher Charter FAQ Handout
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To download the Charter School FAQ for parents and teachers, click HERE.